A New Guardian Named Love
"We are entering this reservation in your name
at a rate not to exceed $7.00 per day. Also, note your late arrival
and are marking our books accordingly.
It will be a pleasure to have you with us and wish to assure you that
everything possible will be done to see that your stay is a most enjoyable
one."-Hotel confirmation letter sent to Pfc.
John Hopper in New Orleans, August 1944
With the White familys unerring instinct for
perfection, the Hotel continued to flourish as a refined center for
the good life on the Gulf Coast. Local couples danced cheek-to-cheek
on summer nights at the White House Pavilion; northern guests made annual
Hotel pilgrimages to escape the icy winters.
Following the 1934 death of legendary proprietress Cora White, the Hotel
was finally sold in 1940 to a proud new owner who would cherish this
Grand Lady on the Gulf for three more wonderful decades. While prominent
Mississippi businessman Jimmie Love, Jr. already owned the areas
highly successful Buena Vista Hotel, and would later launch Biloxis
first television station with WLOX-TV, his heart would always belong
to the White House.
Mr. Love guided his Grande Dame hotel through several facelifts, which
included removing the second floor screened-in balcony so that her imposing
white columns could soar without interruption. He added a gracefully
curved, in-ground swimming pool, an aquamarine gem set high on the crest
of her vast green lawn. And Loves leadership would also bring
a new type of corporate clientele to the White House, as he developed
the Hotel into a top destination for the burgeoning convention market.